"The article deals with particular features of a political leadership unconsciously modelled as the archetype of power. The ruler of Russia (whether archaic chief or modern president ) figures in three symbolic (signifying) variants conventionally designated by the colours of the ritual-mythological spectrum (white-red-black) recognized as universal: in the archaic paradigm of Russia’s political culture, it is one version of basic approach to the perception of a leader (a hero). Such specific version of the relation «the leader - the followers» (or «the governor - those governed») is impossible to model by use of Western «teaching» methods