Political marketing
Nedyak I.L.,
Dr. Sci. (Polit. Sci.), Senior Researcher, Institute of Sociology of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, iraned@mail.ru
elibrary_id: 212155 |
Nedyak I.L. Political marketing . – Polis. Political Studies. 2010. No. 3
The article examines political marketing as cross-disciplinary approach to analyzing political activity. It surveys the ontological, epistemological and methodological issues in the mainstream of political marketing literature. It focuses on political marketing concept development, theory building blocks, research schools and research agenda. It also outlines a political marketing theory of strategic party goals through an investigation of the concept political party market orientation.