Nowadays, it is transfer of political discourse into the ”zone of maximum freedom”, that proves to be one of the key tendencies in the development of the socio-political sphere. In that way there appears a significant number of interactive net resources, within which active discussion of the political process is going on. What is manifested as a way of canalizing the attitudes of mind of Internet-users is composition of demotivation posters on political subjects, reflecting such problems of the power that are most topical from the point of view of the Internet-users, and at the same time constructing a unique image of the power, in many respects differing from the one translated by traditional mass media.